The Internet is one of the sales channels most widely used by companies and individuals. Along with the physical shop format, distributors and fairs, it is one of the essential economic pillars for many artisans. From large workshops of handmade … [Read more...] about Selling on Etsy vs. your own website: advantages and disadvantages
The trade fair stand is your platform for direct sales to companies and individuals. It is the physical space for your customers, where you can make yourself known, promote your brand and even sell your products. For all these reasons, it is … [Read more...] about Keys to design a good backdrop for a trade fair stand
Colour is important. Although it may seem a merely aesthetic detail, colour is a communicating axis capable of generating reactions. Neuromarketing is proof of this, as is the commercial experience of many companies and brands. On a website or online … [Read more...] about Colour: how to use it in your shop online and sell more
Instagram is one of the social platforms with the largest number of users. Navigating through millions of profiles of companies, brands, celebrities or individuals can be as difficult as trying to stand out among them. Your Instagram feed is … [Read more...] about Instagram feed: what it is and how it can help you to sell more
Imagine you are designing your new product collection. You have started to draw up some ideas on how to communicate it, how to advertise it, the packaging… but in this strategy it is based only on general consumer traits and economic factors such as … [Read more...] about Crafts and buyer persona: what is it and why should you identify it?
Innovation through Craft. Nowadays, handmade products are a real and sustainable alternative to industrial and mass production. So, it is not surprising that a lot of people is searching for creativity and inspiration. Instagram or Pinterest can help … [Read more...] about Craft books that every maker should have
Are you one of those who spend all your savings to make the trip of the century? Of those who spend all the time uploading photos of alternative spaces and hidden corners? Do you like art and pop culture? If the answer is yes, then you can’t miss … [Read more...] about Craft shop in Manchester
A year ago we began a cycle of interviews with artisans and makers of our country and that, since then, has allowed us to bring this world to many people. There have been 12 interviews in 12 months, where we have been able to know techniques, … [Read more...] about Artisan’s tips for young entrepreneurs