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Consultoría estratégica y marketing para artesanos

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Selling on Etsy vs. your own website: advantages and disadvantages

23/06/2022 by Labois Leave a Comment

The Internet is one of the sales channels most widely used by companies and individuals. Along with the physical shop format, distributors and fairs, it is one of the essential economic pillars for many artisans. From large workshops of handmade … [Read more...] about Selling on Etsy vs. your own website: advantages and disadvantages

Filed Under: Decor, Marketing Tagged With: guia, guía, lifestyle, marketing online, marketing online

Keys to design a good backdrop for a trade fair stand

16/06/2022 by Labois Leave a Comment

The trade fair stand is your platform for direct sales to companies and individuals. It is the physical space for your customers, where you can make yourself known, promote your brand and even sell your products. For all these reasons, it is … [Read more...] about Keys to design a good backdrop for a trade fair stand

Filed Under: Marketing Tagged With: artesano, artesano, feria, feria, guía, herramientas

Colour: how to use it in your shop online and sell more

19/05/2022 by Labois Leave a Comment

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Colour is important. Although it may seem a merely aesthetic detail, colour is a communicating axis capable of generating reactions. Neuromarketing is proof of this, as is the commercial experience of many companies and brands. On a website or online … [Read more...] about Colour: how to use it in your shop online and sell more

Filed Under: Marketing, Marketing Tagged With: colores, colores, guia, guía, lifestyle

Instagram feed: what it is and how it can help you to sell more

12/05/2022 by Labois Leave a Comment

Instagram is one of the social platforms with the largest number of users. Navigating through millions of profiles of companies, brands, celebrities or individuals can be as difficult as trying to stand out among them. Your Instagram feed is … [Read more...] about Instagram feed: what it is and how it can help you to sell more

Filed Under: Marketing Tagged With: artesano, fotografía, guía, instagram, lifestyle

Crafts and buyer persona: what is it and why should you identify it?

05/05/2022 by Labois Leave a Comment

Imagine you are designing your new product collection. You have started to draw up some ideas on how to communicate it, how to advertise it, the packaging… but in this strategy it is based only on general consumer traits and economic factors such as … [Read more...] about Crafts and buyer persona: what is it and why should you identify it?

Filed Under: Marketing Tagged With: guía, marketing online, ventas

Craft books that every maker should have

11/01/2019 by Labois Leave a Comment

libros para amantes del handmade recomendados

Innovation through Craft. Nowadays, handmade products are a real and sustainable alternative to industrial and mass production. So, it is not surprising that a lot of people is searching for creativity and inspiration. Instagram or Pinterest can help … [Read more...] about Craft books that every maker should have

Filed Under: Looks Tagged With: books, books, guía, guide, handmade, handmade, lifestyle, lifestyle

Craft shop in Manchester

02/10/2018 by Labois Leave a Comment

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Are you one of those who spend all your savings to make the trip of the century? Of those who spend all the time uploading photos of alternative spaces and hidden corners? Do you like art and pop culture? If the answer is yes, then you can’t miss … [Read more...] about Craft shop in Manchester

Filed Under: Travel Tagged With: artesano, craft, decor, decoración, fashion, guía, guide, moda

Artisan’s tips for young entrepreneurs

01/03/2018 by Labois Leave a Comment

consejos de artesanos para emprendedores

A year ago we began a cycle of interviews with artisans and makers of our country and that, since then, has allowed us to bring this world to many people. There have been 12 interviews in 12 months, where we have been able to know techniques, … [Read more...] about Artisan’s tips for young entrepreneurs

Filed Under: Marketing Tagged With: artesano, artisan, entrevista, guía, guide, interview

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