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Consultoría estratégica y marketing para artesanos

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Crafts, professional and personal brand

05/11/2018 by Labois Leave a Comment

productos handmade marca firma

What is the "professional brand"? And the "personal brand? How do they interact in the craft sector? Today we address two key concepts. In an increasingly globalized and digital world, the personal and professional brand is considered as essential … [Read more...] about Crafts, professional and personal brand

Filed Under: Marketing Tagged With: artesano, brands, craftsman, fashion, marcas, moda

Handmade Britain Kew 2018: design, craft and luxury

10/10/2018 by Labois Leave a Comment

Handmade Britain Kew Fair

Great Britain is a paradise for artisans, craft and design. Proof of this is the Handmade Britain Kew fair, one of the most prestigious events dedicated to local makers. For more than a decade, annual fairs have been held in Chelsea, Edinburgh, … [Read more...] about Handmade Britain Kew 2018: design, craft and luxury

Filed Under: Travel Tagged With: artesano, artisan, craft, fashion, illustration, ilustración, moda, painting, pintura

Craft shop in Manchester

02/10/2018 by Labois Leave a Comment

oklahoma shop manchester city

Are you one of those who spend all your savings to make the trip of the century? Of those who spend all the time uploading photos of alternative spaces and hidden corners? Do you like art and pop culture? If the answer is yes, then you can’t miss … [Read more...] about Craft shop in Manchester

Filed Under: Travel Tagged With: artesano, craft, decor, decoración, fashion, guía, guide, moda

Common mistakes in crafts, what are they and how to avoid them?

02/08/2018 by Labois Leave a Comment

errores comunes cuales son y como evitarlos

Dedicating yourself to crafts is a challenge. Work and make products with your hands, design with care each of the pieces, define your style ... It is undoubtedly an experience that we recommend to all people, even those who do not want to dedicate … [Read more...] about Common mistakes in crafts, what are they and how to avoid them?

Filed Under: Marketing Tagged With: artesano, crafts, diy

How to prepare yourself to sell at craft fairs (part 2)

02/07/2018 by Labois Leave a Comment

productos artesanales presentacion feria vender

If in the previous post we valued the advantages and disadvantages of participating in fairs and markets, as well as the preparations that these require, today we will focus on key aspects for their development. Thus, we will see what factors we … [Read more...] about How to prepare yourself to sell at craft fairs (part 2)

Filed Under: Marketing Tagged With: artesano, artisan, diy, fair, feria, travel, viaje

How to prepare yourself to sell at craft fairs (part 1)

29/06/2018 by Labois Leave a Comment

ferias para makers y diseñadores

Craft fairs are one of the main sales channels for designers and makers. Together with the markets and stores, they are the perfect place to put into practice the direct sale of your products. Although it may generate some shame or some fear, they … [Read more...] about How to prepare yourself to sell at craft fairs (part 1)

Filed Under: Marketing Tagged With: artesano, artisan, diy, diy, travel, viaje

Artisan’s tips for young entrepreneurs

01/03/2018 by Labois Leave a Comment

consejos de artesanos para emprendedores

A year ago we began a cycle of interviews with artisans and makers of our country and that, since then, has allowed us to bring this world to many people. There have been 12 interviews in 12 months, where we have been able to know techniques, … [Read more...] about Artisan’s tips for young entrepreneurs

Filed Under: Marketing Tagged With: artesano, artisan, entrevista, guía, guide, interview

Craft paper: the Capellades mill

26/02/2018 by Labois Leave a Comment

producto handmade para pintar

A few days ago we talked about the paper mill Capellades as one of the best and best-known craft paper. The truth is that we wanted to know more about this centennial mill, so we decided to visit it. Today, in Labois, we talk about this famous town … [Read more...] about Craft paper: the Capellades mill

Filed Under: Travel Tagged With: artesano, artisan, brands, illustration, ilustración, marcas, paint, pintura

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