The trade fair stand is your platform for direct sales to companies and individuals. It is the physical space for your customers, where you can make yourself known, promote your brand and even sell your products. For all these reasons, it is … [Read more...] about Keys to design a good backdrop for a trade fair stand
artesano
Interview to Imakiro
Imakiro is the perfect example to discover the infinite possibilities of such an ancient and versatile material as paper. Her work combine tradition, style and know-how. Colours and shapes dialogue around a handcrafted work, where details are the … [Read more...] about Interview to Imakiro
Interview to Claire Bonheur
Ceramics have always played an important role in Castellón. Beyond being an ornament, it is a timeless medium that tells a story, a tradition or - as in today's case - a life. We interviewed Claire Bonheur, a creative ceramist with a great … [Read more...] about Interview to Claire Bonheur
Instagram feed: what it is and how it can help you to sell more
Instagram is one of the social platforms with the largest number of users. Navigating through millions of profiles of companies, brands, celebrities or individuals can be as difficult as trying to stand out among them. Your Instagram feed is … [Read more...] about Instagram feed: what it is and how it can help you to sell more
Firing handmade ceramics: what you need to know
In the world of ceramics, whether handmade or industrial, there are two types of firing: In ceramics, whether handmade or industrial, there are two types of firing: low temperature (maximum firing at 1000ºC) and high temperature (from 1000 to … [Read more...] about Firing handmade ceramics: what you need to know
Interview with Ima Garmendia – Adarbakar ceramic
In just one year, Ima Garmendia has managed to carve a niche among the most outstanding potters of Barcelona. Its clients are restaurants with Michelin stars, design stores and individuals who know how to value a careful work of craftsmanship. The … [Read more...] about Interview with Ima Garmendia – Adarbakar ceramic
Interview to the ceramist Ana Bridgewater – Abalon
An energetic, fighter, engineer, honest and inspiring woman. Ana Bridgewater is a ceramist and an icon of the new generation of professional craftspeople. Founder of the Abalon project, she is known for her impressive candles. Ana elaborates with … [Read more...] about Interview to the ceramist Ana Bridgewater – Abalon
Crafts, professional and personal brand
What is the "professional brand"? And the "personal brand? How do they interact in the craft sector? Today we address two key concepts. In an increasingly globalized and digital world, the personal and professional brand is considered as essential … [Read more...] about Crafts, professional and personal brand
