If you have a business, you need a business card. We know that with the pandemic, the printed format may have lost prominence to online. But in a craft business, where the senses play a prominent role, your business card is also your business's … [Read more...] about 5 tips for designing your craft business card
Marketing
Keys to design a good backdrop for a trade fair stand
The trade fair stand is your platform for direct sales to companies and individuals. It is the physical space for your customers, where you can make yourself known, promote your brand and even sell your products. For all these reasons, it is … [Read more...] about Keys to design a good backdrop for a trade fair stand
Colour: how to use it in your shop online and sell more
Colour is important. Although it may seem a merely aesthetic detail, colour is a communicating axis capable of generating reactions. Neuromarketing is proof of this, as is the commercial experience of many companies and brands. On a website or online … [Read more...] about Colour: how to use it in your shop online and sell more
Instagram feed: what it is and how it can help you to sell more
Instagram is one of the social platforms with the largest number of users. Navigating through millions of profiles of companies, brands, celebrities or individuals can be as difficult as trying to stand out among them. Your Instagram feed is … [Read more...] about Instagram feed: what it is and how it can help you to sell more
Crafts and buyer persona: what is it and why should you identify it?
Imagine you are designing your new product collection. You have started to draw up some ideas on how to communicate it, how to advertise it, the packaging… but in this strategy it is based only on general consumer traits and economic factors such as … [Read more...] about Crafts and buyer persona: what is it and why should you identify it?
Crafts, professional and personal brand
What is the "professional brand"? And the "personal brand? How do they interact in the craft sector? Today we address two key concepts. In an increasingly globalized and digital world, the personal and professional brand is considered as essential … [Read more...] about Crafts, professional and personal brand
Common mistakes in crafts, what are they and how to avoid them?
Dedicating yourself to crafts is a challenge. Work and make products with your hands, design with care each of the pieces, define your style ... It is undoubtedly an experience that we recommend to all people, even those who do not want to dedicate … [Read more...] about Common mistakes in crafts, what are they and how to avoid them?
How to prepare yourself to sell at craft fairs (part 2)
If in the previous post we valued the advantages and disadvantages of participating in fairs and markets, as well as the preparations that these require, today we will focus on key aspects for their development. Thus, we will see what factors we … [Read more...] about How to prepare yourself to sell at craft fairs (part 2)
