Innovation through Craft. Nowadays, handmade products are a real and sustainable alternative to industrial and mass production. So, it is not surprising that a lot of people is searching for creativity and inspiration. Instagram or Pinterest can help us to find new ideas, although they are not always real cases or well documented. Therefore, today we present a selection of books [...]
What is the "professional brand"? And the "personal brand? How do they interact in the craft sector? Today we address two key concepts. In an increasingly globalized and digital world, the personal and professional brand is considered as essential elements. Professional brand In recent years there the professional brand has become very important, especially when [...]
Dedicating yourself to crafts is a challenge. Work and make products with your hands, design with care each of the pieces, define your style ... It is undoubtedly an experience that we recommend to all people, even those who do not want to dedicate themselves in a professional manner. But even if you are the [...]
If in the previous post we valued the advantages and disadvantages of participating in fairs and markets, as well as the preparations that these require, today we will focus on key aspects for their development. Thus, we will see what factors we should consider to sell at craft fairs. Sell at craft fairs: from theory [...]
Craft fairs are one of the main sales channels for designers and makers. Together with the markets and stores, they are the perfect place to put into practice the direct sale of your products. Although it may generate some shame or some fear, they are the perfect showcase to test your products, to know the [...]