Imakiro is the perfect example to discover the infinite possibilities of such an ancient and versatile material as paper. Her work combine tradition, style and know-how. Colours and shapes dialogue around a handcrafted work, where details are the … [Read more...] about Interview to Imakiro
Is your ceramics workshop a clean and safe space?
The distribution of tools and materials in our ceramics workshop is one of the most important factors in guaranteeing safe and clean work. If you have a large space, it is advisable to divide it into areas, each with a different function. In most … [Read more...] about Is your ceramics workshop a clean and safe space?
Interview to Claire Bonheur
Ceramics have always played an important role in Castellón. Beyond being an ornament, it is a timeless medium that tells a story, a tradition or - as in today's case - a life. We interviewed Claire Bonheur, a creative ceramist with a great … [Read more...] about Interview to Claire Bonheur
Colour: how to use it in your shop online and sell more
Colour is important. Although it may seem a merely aesthetic detail, colour is a communicating axis capable of generating reactions. Neuromarketing is proof of this, as is the commercial experience of many companies and brands. On a website or online … [Read more...] about Colour: how to use it in your shop online and sell more
Instagram feed: what it is and how it can help you to sell more
Instagram is one of the social platforms with the largest number of users. Navigating through millions of profiles of companies, brands, celebrities or individuals can be as difficult as trying to stand out among them. Your Instagram feed is … [Read more...] about Instagram feed: what it is and how it can help you to sell more
Crafts and buyer persona: what is it and why should you identify it?
Imagine you are designing your new product collection. You have started to draw up some ideas on how to communicate it, how to advertise it, the packaging… but in this strategy it is based only on general consumer traits and economic factors such as … [Read more...] about Crafts and buyer persona: what is it and why should you identify it?
Interview to Paula Andrés, Botánica Textil
If Cantabria is part of our spring mythology, Botánica Textil promises to give us what we most desire at this time of year: colour, nature, flowers and fresh design. The young project Botánica Textil by Paula Andrés is an example of a story of … [Read more...] about Interview to Paula Andrés, Botánica Textil
Why are cedar, oak and walnut the trendy woods?
Each wood is unique, as also the tree from it comes. Grains, fibres and shades converge in a magical way to offer, in the most natural way, a millenary, sustainable and versatile material. Among the wide variety that can be found in a wholesaler's … [Read more...] about Why are cedar, oak and walnut the trendy woods?