During the last quarter of the year the highest sales for ecommerce are concentrated due to the back to school, Black Friday and Christmas. Specifically, during Black Friday, many users take the opportunity to do most of their Christmas … [Read more...] about How to celebrate Black Friday if you are a craft business
Blog
Fumage: the art of painting with fire
Few painting techniques are as impressive as fumage or smoking. If using a pencil, a pen or a brush requires a certain mastery, fumage requires a higher level of skill. Today we present this technique, which was practiced by Salvador Dalí himself. … [Read more...] about Fumage: the art of painting with fire
5 tips for designing your craft business card
If you have a business, you need a business card. We know that with the pandemic, the printed format may have lost prominence to online. But in a craft business, where the senses play a prominent role, your business card is also your business's … [Read more...] about 5 tips for designing your craft business card
Stoneware or porcelain? Advantages and disadvantages
"One of the most beautiful things in life is when you have to stop what you are doing and put all your attention on the food". Luciano Pavarotti thus sentenced the importance of cooking, an art that takes crockery as a canvas. From Labois, we wanted … [Read more...] about Stoneware or porcelain? Advantages and disadvantages
Looking for ideas: where to turn when inspiration is lacking?
If you are involved in the craft or creative sector, either as a hobby or as a profession, it is possible that at some point you have had a "block". It's totally normal, it happens to us too. It can happen on any day, at any time of the year or in … [Read more...] about Looking for ideas: where to turn when inspiration is lacking?
Interview to Moeki Yamada
In the age of fast consumerism and ephemeral fashions, it is easy to forget that not all fabrics are the same. In some cases, only the most attentive eyes are capable of finding small treasures in true craftsmanship. Today we interview Moeki, a young … [Read more...] about Interview to Moeki Yamada
Selling on Etsy vs. your own website: advantages and disadvantages
The Internet is one of the sales channels most widely used by companies and individuals. Along with the physical shop format, distributors and fairs, it is one of the essential economic pillars for many artisans. From large workshops of handmade … [Read more...] about Selling on Etsy vs. your own website: advantages and disadvantages
Keys to design a good backdrop for a trade fair stand
The trade fair stand is your platform for direct sales to companies and individuals. It is the physical space for your customers, where you can make yourself known, promote your brand and even sell your products. For all these reasons, it is … [Read more...] about Keys to design a good backdrop for a trade fair stand
