Colour is important. Although it may seem a merely aesthetic detail, colour is a communicating axis capable of generating reactions. Neuromarketing is proof of this, as is the commercial experience of many companies and brands. On a website or online … [Read more...] about Colour: how to use it in your shop online and sell more
Instagram feed: what it is and how it can help you to sell more
Instagram is one of the social platforms with the largest number of users. Navigating through millions of profiles of companies, brands, celebrities or individuals can be as difficult as trying to stand out among them. Your Instagram feed is … [Read more...] about Instagram feed: what it is and how it can help you to sell more
Crafts and buyer persona: what is it and why should you identify it?
Imagine you are designing your new product collection. You have started to draw up some ideas on how to communicate it, how to advertise it, the packaging… but in this strategy it is based only on general consumer traits and economic factors such as … [Read more...] about Crafts and buyer persona: what is it and why should you identify it?
Interview to Paula Andrés, Botánica Textil
If Cantabria is part of our spring mythology, Botánica Textil promises to give us what we most desire at this time of year: colour, nature, flowers and fresh design. The young project Botánica Textil by Paula Andrés is an example of a story of … [Read more...] about Interview to Paula Andrés, Botánica Textil
Why are cedar, oak and walnut the trendy woods?
Each wood is unique, as also the tree from it comes. Grains, fibres and shades converge in a magical way to offer, in the most natural way, a millenary, sustainable and versatile material. Among the wide variety that can be found in a wholesaler's … [Read more...] about Why are cedar, oak and walnut the trendy woods?
Firing handmade ceramics: what you need to know
In the world of ceramics, whether handmade or industrial, there are two types of firing: In ceramics, whether handmade or industrial, there are two types of firing: low temperature (maximum firing at 1000ºC) and high temperature (from 1000 to … [Read more...] about Firing handmade ceramics: what you need to know
Homefullness: the trend everyone’s talking about
It's been a while, there has been a lot of talk about homefullness in the world of decoration. From magazines such as AD to interior design micro-influencers, paint brands or kitchen manufacturers. But what is homefullness and why is it a trend? … [Read more...] about Homefullness: the trend everyone’s talking about
5 books for artists and creatives
Strategies to boost creativity, lose the fear of showing your work, start a creative business, understand the rules of the art market… Today we present a selection of 5 books for artists and creatives, full of strategies, tips, resources and real … [Read more...] about 5 books for artists and creatives
