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Colour: how to use it in your shop online and sell more

19/05/2022 by Labois Leave a Comment

pantonera de colores emociones significado

Colour is important. Although it may seem a merely aesthetic detail, colour is a communicating axis capable of generating reactions. Neuromarketing is proof of this, as is the commercial experience of many companies and brands. On a website or online … [Read more...] about Colour: how to use it in your shop online and sell more

Filed Under: Marketing, Marketing Tagged With: colores, colores, guía, guia, lifestyle

Instagram feed: what it is and how it can help you to sell more

12/05/2022 by Labois Leave a Comment

Instagram is one of the social platforms with the largest number of users. Navigating through millions of profiles of companies, brands, celebrities or individuals can be as difficult as trying to stand out among them. Your Instagram feed is … [Read more...] about Instagram feed: what it is and how it can help you to sell more

Filed Under: Marketing Tagged With: artesano, fotografía, guía, instagram, lifestyle

Crafts and buyer persona: what is it and why should you identify it?

05/05/2022 by Labois Leave a Comment

Imagine you are designing your new product collection. You have started to draw up some ideas on how to communicate it, how to advertise it, the packaging… but in this strategy it is based only on general consumer traits and economic factors such as … [Read more...] about Crafts and buyer persona: what is it and why should you identify it?

Filed Under: Marketing Tagged With: guía, marketing online, ventas

Interview to Paula Andrés, Botánica Textil

28/04/2022 by Labois Leave a Comment

If Cantabria is part of our spring mythology, Botánica Textil promises to give us what we most desire at this time of year: colour, nature, flowers and fresh design. The young project Botánica Textil by Paula Andrés is an example of a story of … [Read more...] about Interview to Paula Andrés, Botánica Textil

Filed Under: Inverviews Tagged With: arte, Cantabria, entrevista, flores, handmade

Why are cedar, oak and walnut the trendy woods?

20/04/2022 by Labois Leave a Comment

Each wood is unique, as also the tree from it comes. Grains, fibres and shades converge in a magical way to offer, in the most natural way, a millenary, sustainable and versatile material. Among the wide variety that can be found in a wholesaler's … [Read more...] about Why are cedar, oak and walnut the trendy woods?

Filed Under: Woodworking Tagged With: artesania, carpintería, craftsman, muebles, woodworking

Firing handmade ceramics: what you need to know

12/04/2022 by Labois Leave a Comment

In the world of ceramics, whether handmade or industrial, there are two types of firing: In ceramics, whether handmade or industrial, there are two types of firing: low temperature (maximum firing at 1000ºC) and high temperature (from 1000 to … [Read more...] about Firing handmade ceramics: what you need to know

Filed Under: Ceramic Tagged With: arcilla, artesano, clay, handmade, lifestyle

Homefullness: the trend everyone’s talking about

06/04/2022 by Labois Leave a Comment

It's been a while, there has been a lot of talk about homefullness in the world of decoration. From magazines such as AD to interior design micro-influencers, paint brands or kitchen manufacturers. But what is homefullness and why is it a trend? … [Read more...] about Homefullness: the trend everyone’s talking about

Filed Under: Decor Tagged With: artesania, lifestyle, moda

5 books for artists and creatives

30/03/2022 by Labois Leave a Comment

Strategies to boost creativity, lose the fear of showing your work, start a creative business, understand the rules of the art market… Today we present a selection of 5 books for artists and creatives, full of strategies, tips, resources and real … [Read more...] about 5 books for artists and creatives

Filed Under: Looks Tagged With: arte, diseño, libro, lifestyle

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