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Consultoría estratégica y marketing para artesanos

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Labois

How to celebrate Black Friday if you are a craft business

08/10/2022 by Labois Leave a Comment

During the last quarter of the year the highest sales for ecommerce are concentrated due to the back to school, Black Friday and Christmas. Specifically, during Black Friday, many users take the opportunity to do most of their Christmas … [Read more...] about How to celebrate Black Friday if you are a craft business

Filed Under: Marketing Tagged With: artesania, black friday

Fumage: the art of painting with fire

18/08/2022 by Labois Leave a Comment

Few painting techniques are as impressive as fumage or smoking. If using a pencil, a pen or a brush requires a certain mastery, fumage requires a higher level of skill. Today we present this technique, which was practiced by Salvador Dalí himself. … [Read more...] about Fumage: the art of painting with fire

Filed Under: Decor, Painting Tagged With: artista, diseño, handmade, papel

5 tips for designing your craft business card

04/08/2022 by Labois Leave a Comment

If you have a business, you need a business card. We know that with the pandemic, the printed format may have lost prominence to online. But in a craft business, where the senses play a prominent role, your business card is also your business's … [Read more...] about 5 tips for designing your craft business card

Filed Under: Marketing Tagged With: comunicación, impresión, papel, tarjeta de visita

Stoneware or porcelain? Advantages and disadvantages

21/07/2022 by Labois Leave a Comment

"One of the most beautiful things in life is when you have to stop what you are doing and put all your attention on the food". Luciano Pavarotti thus sentenced the importance of cooking, an art that takes crockery as a canvas. From Labois, we wanted … [Read more...] about Stoneware or porcelain? Advantages and disadvantages

Filed Under: Ceramic Tagged With: gres, handmade, handmade, porcelana, porcelana, vajilla

Looking for ideas: where to turn when inspiration is lacking?

07/07/2022 by Labois Leave a Comment

falta inspiracion recursos

If you are involved in the craft or creative sector, either as a hobby or as a profession, it is possible that at some point you have had a "block". It's totally normal, it happens to us too. It can happen on any day, at any time of the year or in … [Read more...] about Looking for ideas: where to turn when inspiration is lacking?

Filed Under: Looks Tagged With: arte, artesania, lifestyle

Interview to Moeki Yamada

30/06/2022 by Labois Leave a Comment

In the age of fast consumerism and ephemeral fashions, it is easy to forget that not all fabrics are the same. In some cases, only the most attentive eyes are capable of finding small treasures in true craftsmanship. Today we interview Moeki, a young … [Read more...] about Interview to Moeki Yamada

Filed Under: Inverviews Tagged With: artesano, handmade, lifestyle, lifestyle, moda

Selling on Etsy vs. your own website: advantages and disadvantages

23/06/2022 by Labois Leave a Comment

The Internet is one of the sales channels most widely used by companies and individuals. Along with the physical shop format, distributors and fairs, it is one of the essential economic pillars for many artisans. From large workshops of handmade … [Read more...] about Selling on Etsy vs. your own website: advantages and disadvantages

Filed Under: Decor, Marketing Tagged With: guia, guía, lifestyle, marketing online, marketing online

Keys to design a good backdrop for a trade fair stand

16/06/2022 by Labois Leave a Comment

The trade fair stand is your platform for direct sales to companies and individuals. It is the physical space for your customers, where you can make yourself known, promote your brand and even sell your products. For all these reasons, it is … [Read more...] about Keys to design a good backdrop for a trade fair stand

Filed Under: Marketing Tagged With: artesano, artesano, feria, feria, guía, herramientas

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