Craft books that every maker should have
Innovation through Craft. Nowadays, handmade products are a real and sustainable alternative to industrial and mass production. So, it is not surprising that a lot of people is searching for creativity and inspiration. Instagram or Pinterest can help us to [...]
Crafts, professional and personal brand
What is the "professional brand"? And the "personal brand? How do they interact in the craft sector? Today we address two key concepts. In an increasingly globalized and digital world, the personal and professional brand [...]
Common mistakes in crafts, what are they and how to avoid them?
Dedicating yourself to crafts is a challenge. Work and make products with your hands, design with care each of the pieces, define your style ... It is undoubtedly an experience that we recommend to all [...]
How to prepare yourself to sell at craft fairs (part 2)
If in the previous post we valued the advantages and disadvantages of participating in fairs and markets, as well as the preparations that these require, today we will focus on key aspects for their development. [...]
How to prepare yourself to sell at craft fairs (part 1)
Craft fairs are one of the main sales channels for designers and makers. Together with the markets and stores, they are the perfect place to put into practice the direct sale of your products. Although [...]
Alimentaria 2018: news and trends
Alimentaria is the most important food fair in Spain and one of the most important in Europe. Every two years, producers and distributors from all over the world participate in this impressive fair, which has [...]